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Learn about logo > What will
your logo look like?
COLOR CHOICE
Colors play a major role regarding the way a customer
will perceive you. Be careful in your choice of color.
Learn about the meaning of each color. Here is a description
of the most common colors used in logos, as well as
suggestions on what type of business the different colors
will match:
Symbolic meaning: Strong, defined, trusted, definite,
professional
Suggested use: Construction, trade, finance, marketing,
consulting
Symbolic meaning: Purity, clarity, truth, innocent,
open, visionary
Suggested use: Health, research, cosmetics
Symbolic meaning: Powerful, extensive, inventive, careful,
overview, idealism, confidence, empathy, tenderness,
love, devotion, loyalty, reliability, inspiration
Suggested use: Trade, health, research, IT, recruitment,
government
Aggressive, offensive, enthusiasm, hungry, important,
urgent, warm, excitement, drama, passion, romantic
Suggested use: Marketing, entertainment, sport, health,
real estate, clothes, cosmetics, food
Symbolic meaning: Clarity, understanding, wisdom, self-confidence,
security, curiosity, humour, energy, dynamic, innovation
Suggested use: IT, technology, food, entertainment,
cars, children
Symbolic meaning: constructive, solution oriented, security,
safety, dynamic, innocent, creative, energy, independence,
attraction, joy, kindness
Suggested use: Education, recruitment, entertainment,
sport, food, childcare
Symbolic meaning: Silence, peace, renewal, compassion,
moderation, harmony, raise, diplomatic, thoughtful,
profundity, ecological, nature
Suggested use: Recruitment, tourism, farming, research,
medicine, government, organisations
Beauty, inspiration, art, softness, mystical, religious,
emotional
Suggested use: Body and soul, alternative treatment,
astrology, mystic, cosmetics
Symbolic meaning: Productivity, generous, down-to-earth,
stabile, traditional, conservative,
Suggested use: Farming, construction, craftsmanship,
finance
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