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Learn about logo > How to use
a Logo?
FILE TYPES
Graphic files define the way or method a picture is
stored on a computer. What file type you use, will decide
the quality of the picture. What picture quality you
want, will also depend on what you want to print or
publish. On an Internet homepage, a picture file type
of lower quality will usually be more than sufficient.
JPEG or GIF files are often used for this purpose. If
you wish to print or publish material, like business
cards, brochures or an ad, a file type of higher quality
will be required. File types often used for professional
print are EPS, PSD and TIF files. Each print house has
their own file preferences, but they will often have
their own software to convert the different file types.
Here is a list of the most commonly used graphic file
types:
JPEG or JPG
Short for Joint Photographic Experts Group.
Maybe the most popular file type used today. JPEG or
JPG is mostly used for pictures, and is a compressed
format making it possible to store large pictures without
taking up too much space on the PC.
GIF
Stands for Graphics Interface Format. Developed
by CompuServe in 1987. Used for so-called bitmap pictures
consisting of lines and blocks with few colors. Contrary
to JPEG, a GIF file supports transparency, making it
possible to add several layers of picture upon each
other in the same picture file. This is often seen in
banners on the Internet, that blink,
write text or in other ways are animated. This is not
possible with JPEG pictures. The quality of GIF, though,
is much lower than JPEG.
PNG
PNG means for The Portable Network Graphics format.
Commonly phrased as the next generation GIF. PNG supports
more colors, better compression, better layer and transparency
support, in addition to other benefits making this file
type especially suited for Internet use.
PDF
PDF stands for Portable Document Format.
This is a widely used format for distributing text presentations.
PDF is a universal format that can contain all types
of fonts, formatting, graphic and colors; independent
of what program it was original written in. By using
PDF you will avoid differences in program versions or
operating systems. The text or graphic shown is the
same no matter what program or type of PC you use. To
be able to open PDF files you will need Adobe Acrobat,
which can be downloaded for free at www.adobe.com.
EPS
Short for Encapsulated PostScript. PostScript
was first made only for being transferred between a
PC and printer. This file type can consist of both vector
and bitmat graphic, and can be used in about all types
of graphic programs. EPS is used to transfer the graphical
language called PostScript between programs.
EPS pictures are of high quality and are often used
to print or publish graphic in small as well as large
formats.
TIFF or TIF
TIFF or TIF means Tag Interchange Format.
Based on technology developed by Adobe (producer of
the graphic programs Photoshop and Illustrator). TIF
is compatible with a wide range of software and operative
systems like Macintosh, Windows and UNIX. The TIF format
is more complex and detailed, and therefore takes a
lot more space then GIF or JPEG files. TIF is used for
professional print or for other applications that needs
higher picture quality.
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