FONT CHOICE

    Today there is an unlimited number of font types (also called type faces)
  out there. A lot of them are available through the Internet with own
  homepages specializing in providing fonts only. This gives you as a
  consumer a bigger selection, and again enhances the chance of finding just
  the right font for your business. As with choosing type of symbol, graphic,
  layout or colors for your logo, choosing font type will also influence the
  overall impression you give your customers. Font type is therefore a crucial
  element in your logo. So how can you choose a font type that
  communicates your message clearly and effectively?

    The first thing to think of is what the total theme or message is meant to
  be. To know this, you would first of all need to define your company's
  business and its purpose, as well as knowing who your customers or target
  group are. A font type can be perfectly well suited to some customers,
  while being totally wrong for others.

    Here are some examples of font types, with description of symbolic
  meaning first, followed by name of font:

	Times New Roman
	Futura
	Dynamic/active: Sand
	Elegant: Century Schoolbook
	Modern: Bauhaus93
	Historical: Goudy Old Style
	Humorous: Curlz MT
	Handwritten: Lucida Handwriting
	Industrial: STencil

    As illustrated above, font types come in a wide range of types. As a
  company you can also have your very own font type developed for you.
  The logo can consist of a font type only, or font combined with an
  illustration or symbol.

    If you have questions regarding font type, do contact us. Our designers
  have knowledge about what font type that can match different types of
  businesses. Also keep in mind that the letter type used in the logo database
  can be changed. If you have specific ideas about what font type you want,
  we would gladly assist you in developing a logo to your requirement.