A logo is a unique brand designed for a company, product or service, to  give association and recognition, with the intention to give the customer a  feeling of security and reliability towards your company. A logo can be just  text, an illustration, an abstract symbol, or a combination of all three. Either  way, your logo will represent the core of your company identity.

    A logo is a visual statement of the company's role and function, and will  be used to express a message or a set of values. Any company with a name  needs to give this name a visual form at some point in time. This is more or  less unavoidable. The shape or form this name eventually takes requires  research consideration and planning.